M&J Cleaning Services
M&J Cleaning Services is a Hamilton commercial and residential cleaner with more than 20 years in business, but was nearly invisible online. Cloud3 built a commercial-focused website, optimized their Google Business Profile, and launched a GTA-West Google Ads campaign with full lead tracking, putting a long-established local business in front of real, measured demand across local, paid, and organic search.
Built from launch into multi-channel demand
M&J Cleaning Services had two decades of commercial cleaning experience and almost no online presence to show for it. Cloud3 built the pieces that put a long-established Hamilton business in front of real demand: a commercial-focused website, an optimized Google Business Profile, a GTA-West Google Ads campaign tuned onto commercial keywords, and lead tracking so every call and form is measured — across local, paid, and organic search at once.
A Commercial-First Website
A new website built around M&J's commercial and residential services, with a dedicated commercial-cleaning lead landing page to turn high-intent visitors into quote requests.
27
Services listed
5
Service areas
20+
Years in business
Local SEO + Google Business Profile
Optimized the Google Business Profile — categories, 27 services, and service area — so M&J shows up when Hamilton searches for commercial cleaning. The result: 2,195 profile views and 48 calls in a single quarter.
2,195
Profile views
48
Phone calls
107
Direction requests
Google Ads, Tuned for Commercial
A GTA-West search campaign tightened onto exact-match commercial keywords, pruning residential leak so budget targets the high-value work. It drove roughly 14 client-confirmed commercial call leads at about $124 each.
~14
Commercial call leads
~$124
Cost per lead
7.3%
Click-through rate
Lead Tracking That Works
GA4 and GTM wired across the site to capture every phone-call click and form submission, so M&J can see exactly which channel drives each lead. In one snapshot: 15 phone-call clicks and 5 form submissions.
15
Phone-call clicks
5
Form submissions
3
Channels tracked
From a New Website to a Multi-Channel Lead Engine
M&J Cleaning had two decades of commercial cleaning experience but was nearly invisible online. From a standing start, Cloud3 put them in front of real demand across three channels at once: a Google Business Profile driving 2,195 views and 48 calls a quarter, a commercial-tuned Google Ads campaign generating client-confirmed call leads at about $124 each, and 468 keywords ranking in organic search. Local, paid, and organic — all measured, all working together.
Found across Hamilton & the GTA West
2,195
Profile views
48
Direct calls
107
Direction requests
Real, measured demand
~14
Commercial leads
~$124
Cost per lead
468
Keywords ranking
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